Rocket Fuel Newsletter – Climate change is reshaping how we build homes.
This week, climate-resilient housing, innovative building approaches, and where to find Rocket ProSM on the road.
Fuel up! 🚀
Built to last: Climate-resilient housing
As climate change drives more frequent and intense natural disasters, homeowners and builders across the country are rethinking what it means to build safe, lasting homes. From wildfires in the West to hurricanes along the Gulf Coast, the need for resilient construction isn’t just a future concern – it’s already transforming neighborhoods and sparking innovation.
State- and community-led resilience efforts
In Colorado, communities impacted by wildfires are embracing “home hardening.” This refers to simple, cost-effective upgrades like ember-resistant vents, fire-resistant decks and siding, and cleared space around homes to prevent ignition. These changes helped residents in Louisville rebuild not only safer homes, but stronger communities, working together to reduce collective risk.
Meanwhile, Alabama is proving that large-scale resilience pays off. Homes built or retrofitted to meet FORTIFIED construction standards (a set of voluntary, research-backed upgrades for wind and rain protection) saw dramatically fewer insurance claims during Hurricane Sally. The state’s grant program and insurance incentives have fueled widespread adoption, stabilizing local markets and offering a blueprint that other regions are now exploring.
Innovative building approaches
Private builders are also stepping up with innovative designs tailored to today’s climate challenges. Some are using light-gauge steel framing to create wildfire-resistant modular homes that may qualify for insurance discounts. Others are adopting advanced building systems like concrete-and-steel panels or structural insulated panels that can withstand extreme winds, fires, and even earthquakes. Even nonprofits like Habitat for Humanity are building with resilience in mind.
Benefits of resilient design
These forward-thinking efforts not only improve safety, but also offer faster build times and long-term cost savings, making resilience more accessible for homeowners across a range of budgets. They also demonstrate that climate resilience can mean innovation, affordability, and peace of mind.
Purchase season is here. Stay prepared by engaging with industry leaders and discovering what’s next. We’ll be at these top events—let’s connect!
- June 19 – 21: Michigan Bankers Association 138th Annual Convention – Mackinac Island, MI
- June 17 – 20: GloverU Live Unreal Retreat 2025 – Traverse City, MI
- July 10: Ultimate Mortgage Expo - New Orleans, LA (Free registration with code RocketFree)
- July 17: Arizona Mortgage Expo - Chandler, AZ (Free registration with code RocketFree)
Join us for meaningful conversations, valuable insights, and new opportunities to drive your business forward. We look forward to seeing you there.
Last week’s puzzle was tough! Only two solvers finished in less than a minute, with our winner clocking in at 39 seconds.
This week’s puzzle gets 3 Rockets out of 5.
Good luck!